Irish consumers will spend €543.9m on food this Christmas New Webloyalty report reveals Christmas shopping habits

Dublin, 7 December 2015. Irish consumers will spend €543.9 million on food this Christmas up €34.2 million from last year. That’s according to a new report into Irish Christmas spending by ecommerce partner Webloyalty. 

According to the report almost half (49%) will spend in excess of €150 on festive food this Christmas with the majority of people (41%) preferring to do their entire food shop in-store rather than online (5%).

Grocery giant Tesco will once again have the highest footfall of all food retailers as a quarter (26%) of respondents indicate they plan to complete their Christmas shopping here this year, no change from 2014. Luxury grocer Marks & Spencer will see an uplift in sales compared to with a fifth (21%) saying they will shop here in 2015 compared with (19%) the previous year.

Whilst lower numbers indicate a preference for shopping in value-grocers Aldi (10%) and Lidl (8%), figures are up slightly (1% each) on the previous year.

The Webloyalty research into Christmas spending finds that, overall, consumer spending will be up 2.8% year-on-year, with an estimated €1.59bn set to be spent this festive season. The expected average spend of each consumer on all aspects of Christmas is €435, however 16% of respondents claim they will spend more than €500 on presents alone. 

Commenting on the research Guy Chiswick, Managing Director of Webloyalty Northern Europe said, “Gifts aside, groceries are the items that Irish shoppers will spend the most on over Christmas with an estimated €543.9 million going through the cash registers. Whilst retail events such as Black Friday and Cyber Monday impact our preference for purchasing Christmas gifts online, it is interesting to see that consumers still favour a bricks and mortar shopping experience when purchasing groceries.”

As in 2014, the discounters, such as Aldi and Lidl, don’t fare as well as other supermarket brands when it comes to Christmas food shopping. Tesco dominates the trolley dash for a consecutive year but interestingly Marks & Spencer has overtaken Dunnes Stores and SuperValu in consumer preference, reflecting a demand for luxury food goods this Christmas.”

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